Generation Z in consultancies: how can they learn and what challenges do they face?

Generation Z, those born between 1997 and 2012, are entering the labour market in increasing numbers. With their fresh outlook, affinity for technology and ability to learn quickly, they are bringing a new impetus to the world of consultancies.

There is a growing need among Generation Z members to have more than one foot in the door and to see their future in their own business in the long term. According to a number of surveys, including Deloitte Millennial Survey 2020, Generation Z and Generation Y members are increasingly favouring self-reliance, entrepreneurship and technological advances, which also shows that younger generations, especially Generation Z, are more likely to see themselves as entrepreneurs than older ones.

Starting out and entrepreneurship

Generation Z members no longer just want a stable job - many of them see their future in the long term in running their own business or in a leadership role. Experience in a consulting firm is an excellent opportunity to learn the strategic thinking and skills needed to start and run a successful business.

Achieving an entrepreneurial mindset and financial independence are among their top priorities. For them, a long-term career is not necessarily about progressing in an employee position, but about being able to take control of their own future.

Developing a strategic vision

One of the greatest value-added of consulting firms is their structured problem solving and business strategizing. For Generation Z, this is particularly important, as:

- They can gain a comprehensive industry view through different clients and projects,

- Learn market analysis and strategies to develop a competitive advantage,

- Practice critical thinking and decision-making processes.

Strategic thinking is essential not only in consulting but also in building a business: young professionals will be able to identify business opportunities and plan for the long term.

Entrepreneurship and business skills

The time spent in a consultancy will give young people the practical skills that are key to starting and running a business:

- Client acquisition and relationship building: Working with clients on a daily basis, consultants learn how to build trust and develop long-term partnerships - essential for an entrepreneur. Global consultancies provide opportunities for young professionals to understand not only local markets but also international ones. They can learn about international business trends and best practices, build relationships in different countries and get to know different business cultures.

- Financial Planning and Pricing Models: Understanding cost structures, pricing and profitability calculations is important to run a successful business - this is directly supported by the consultancy experience.

- Effective decision making and risk management: Consultants regularly analyse market trends and help companies make quick, informed decisions - knowledge they can use later in their own entrepreneurial careers.

- Innovation and flexibility: In a rapidly changing market environment, adaptability and innovative thinking are of paramount importance. Experience in a consulting firm helps young people learn to respond creatively to challenges.

Continuous learning - digital platforms, leadership skills

For Generation Z, it is essential that learning is flexible and digitally accessible. Recognising this, we offer a range of online learning opportunities, from e-learning materials with anytime, anywhere content where employees can learn at their own pace; internal knowledge-sharing programmes where in-house experts share their experiences and case studies; or even webinars and professional presentations where they can learn about the latest trends and industry developments.

In this way, young people can develop not only their professional skills but also their personal skills. One of the most important areas is learning leadership skills, as consultants often have to negotiate with clients, manage teams or make decisions.

Young people learn most effectively through practical experience. We often give new entrants the opportunity to participate in running projects from day one, where they can gain experience in different industries. This learning method helps them to adapt quickly to changing customer needs and develop their problem-solving skills. They can work on real client projects where they can apply what they have learned in real-life situations. They can develop alongside experienced colleagues and managers who provide guidance and help them grow professionally. They receive regular feedback that allows them to continuously improve their skills.

Mentoring and coachingare also a priority, as managers often work one-on-one with young consultants to help them navigate the complex business environment.

This all sounds very exciting, but with all the learning comes sacrifices, so let's see what some of the challenges are.

High expectations from the start, intense pace of work

Entering the world of consultancy as a recent graduate or with little professional experience, many people may initially feel unsure. Early involvement in a project means the need to quickly acquire deep professional knowledge and client management skills, while initial uncertainty and a sense of pressure to perform can make this first period difficult.

Consultancies demand fast-paced, project-based work, often with tight deadlines and long hours. This can be a challenge for Generation Z, who, according to a number of studies, place a high value on work-life balance

Hierarchical structures, long-term career development

Consultancies often have a strict hierarchy, which may differ from the flexible, open and informal working style preferred by Generation Z. Career path expectations may also differ, while Generation Z is often open to a quick career change, successful consulting requires perseverance, long-term commitment, building client relationships and long-term development.

Adapting to expectations and understanding gradual progression can be key to settling in and staying engaged

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Communication differences

As in learning, Generation Z is used to and prefers the fast, digital channel for communication, while in the consulting sector, structured, professional and personalised communication is expected. Aligning the two styles can be challenging, especially when interacting with clients and senior managers. Mastering formal emails, presentations and negotiation techniques can take time and practice.

Support

Despite the challenges, Generation Z also brings unique strengths to consulting firms, such as innovative thinking, digital proficiency and a strong value-based approach. On the part of companies, a good mentoring programme, a flexible working environment and a clear career path can go a long way in helping these young professionals to successfully integrate and stay motivated in the long term.

For Generation Z, a consulting firm is not only a workplace but also a dynamic learning environment. From structured training programmes to on-the-job learning and digital learning opportunities, they can develop their skills in a variety of ways. International projects, soft skill training and innovation opportunities all contribute to the long-term success of young people - whether as consultants or as founders of their own businesses.

My question is addressed to Zita Trencséni, Head of Organisational Development at Trans-Sped Ltd:

What are the long-term effects of hybrid working on organisational culture and employee engagement?

Photo by Berta Pospischek